Marketing Data Scientist Vice President at BNY Mellon / America Jobs

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applicants

Marketing Data Scientist Vice President

at BNY Mellon in Pennsylvania

Key responsibilities include the following

Lead analyses aimed at understanding the true impact of marketing efforts on revenue drivers, including but not limited to multi-touch-attribution and media mix modeling efforts
Lead data science/advanced analytics projects including cross-sell segmentation, propensity modeling, next-best action models to improve conversion rates
Drive the development of testing roadmaps aimed at understanding the true incremental impact of our online & offline marketing channels; both overall and at a segment level
Automate data ingestion from various first and third-party data sources, synthesize data, perform QA to ensure data accuracy in order to drive insights that will support business growth
Implement innovative new approaches to improve marketing strategy through data collection and mixing to find greater insights
Lead marketing data and analytics insight generation, strategic initiatives, design test plans, create segmentation, dashboards, drive personalization and obtain cross-functional alignment to create greater business intelligence
Incorporate on-us and off-us, offline and online data to create a 360 view of our prospects and existing client activity to drive more relevant, timely & personalized communications
Partner with cross-functional teams to inform budget allocation decisions across marketing channels and to drive increased transparency around marketing performance
Build close interactions with business units, the digital team and support their growth targets via understanding business needs & providing concise, insightful & timely analyses around key business trends
Create self-service dashboards, training, guidelines and governance that provide data driven marketing insights within Adobe Analytics including. Provide self-help guides on data usage, dashboard usage and benchmarking for Adobe analytics on our website and social channels
Develop a deep understanding of B-to-B marketing strategies and lead analytics for strategic global campaigns to guide effectiveness and efficiency
Play a leading role in advancing marketing data maturity through partnering with the enterprise data management teams
A successful candidate should ideally have these qualifications

BS or Master's degree in analytics or a data degree preferred
12-15+ years in marketing, website, social media and business analytics with a proven track record of delivering results
Great communicator who can articulate the value of data to drive strategy and can clearly convey complex data to stakeholders
Experience with the development of performance dashboards on website analytics dashboards such as Adobe Analytics, Google Analytics or Heap
Prior experience with data visualization tools like Power BI or Tableau
Experience ingesting & integrating data from various first and thirdp-party data sources, experience with Alteryx preferred
Basic understanding of major digital media channels data such as SEO, paid social, email, social media, events, website both earned, owned and paid
Persuasive verbal and written communications skills; with high intellectual curiosity and work ethic
Reference : Marketing Data Scientist Vice President jobs

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