Product Marketing Lead Analyst, Market & Wealth Solutions at BNY Mellon / America Jobs

This job ad has been posted over 40 days ago...

applicants

Product Marketing Lead Analyst, Market & Wealth Solutions

at BNY Mellon in Pennsylvania

BNY Mellon Marketing & Communications

It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

The Product Marketing Lead Analyst plays a critical role in ensuring that the marketing team completes projects and campaign tasks in support of the business’ key strategic initiatives. The individual in this role will have an amazing opportunity to have hands-on learning opportunities working with marketing leadership and key business partners in different marketing disciplines, including brand, advertising, demand generation, and new product launches.

The lead analyst should be someone who is eager to learn, possesses grace under pressure, delivers high-quality work, and drives projects forward.

Key Responsibilities:

Implements integrated marketing and communications campaigns in support of key initiatives and business targets. Also supports brand awareness and client relationship-building or prospecting.
Contributes to the execution of advertising campaigns in accordance with strategic objectives. Assist team members with the full project lifecycle from development to delivery, tracks marketing content using measurable performance indicators from primary business lines.
Skilled multi-tasker who handles pressure well and can work with a wide range of people on multiple projects simultaneously through excellent team management.
Energetic innovator with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion. Introduces increasingly forward-thinking content, selling new ideas and storytelling concepts that will drive the business to new creative heights.
Actively seeks input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promotes a sense of urgency that establishes individual accountability.
Focal point for individual business lines. Establishes collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust. Helps clients weigh options, evaluate trade-offs, and make critical decisions, exceeding expectations in business management and insight.
Positions the business as an industry leader in relevant marketing segments by managing collaboration between product and sales, as well as other cross-divisional teams, in support of business plans and corporate goals.

A successful candidate should ideally have these qualifications

3 – 5 years of total work experience preferred. Familiarity with internal and external outreach, social media, and collaboration tools is preferred. Prior event experience a plus
Strong project management skills and the ability to meet tight deadlines, juggle multiple priorities and execute flawlessly with great attention to detail
Experience in planning and implementing integrated marketing and communications campaigns
Proactive and collaborative multitasker with exceptional communications skills. Ability to work independently and in a team environment
A passionate and high-energy style, excellent analytical and organizational skills
Bachelor's degree or the equivalent combination of education and experience is required. Degree in Communications or Marketing is preferred

Reference : Product Marketing Lead Analyst, Market & Wealth Solutions jobs

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