Product Marketing Specialist, Market & Wealth Services at BNY Mellon / America Jobs

This job ad has been posted over 40 days ago...

applicants

Product Marketing Specialist, Market & Wealth Services

at BNY Mellon in Pennsylvania

Locations: Pittsburgh, PA, Harrisburg, PA or Remote

Role description and opportunities

You will be responsible for completing projects and campaign tasks in support of the key strategic initiatives of the business. The individual in this role will have an amazing opportunity to have hands-on learning opportunities and continue to grow your career while working with marketing leadership and key business partners to create compelling and successful tactics to introduce new product and technology solutions and enhancements to the marketplace and our clients.

Responsibilities include supporting product and technology launch campaigns, priority product/technology adoption and utilization marketing activity, developing go-to-market positioning and messaging, upholding the brand in all activity, supporting advertising strategies, crafting social media, developing digital assets, and writing award submissions and thought leadership.

Key responsibilities include the following:

Implement integrated marketing and communications campaigns in support of key initiatives and business targets. Also support brand awareness and client relationship-building or prospecting
Execute advertising campaigns in accordance with strategic objectives. Take the lead on the full project lifecycle from development to delivery, tracks marketing content using measurable performance indicators from primary business lines.
Skilled multi-tasker who handles pressure well and has the ability to work with a wide range of people on multiple projects simultaneously through excellent team management
Energetic innovator with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion. Introduce increasingly forward-thinking content, selling new ideas and storytelling concepts that will drive the business to new creative heights
Actively seek input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promote a sense of urgency that establishes individual accountability
Focal point for individual business lines. Establish collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust. Help clients weigh options, evaluate trade-offs and make critical decisions, exceeding expectations in business management and insight
Position the business as an industry leader in relevant marketing segments by managing collaboration between product and sales, as well as other cross-divisional teams, in support of business plans and corporate goals
A successful candidate should ideally have these qualifications

5-7+ years of professional experience in marketing and communications
Experience working with financial services, or other large corporate, including a track record of developing campaigns that have achieved their goals
Excellent communications and decision-making skills, as well as proven success managing multiple internal and external stakeholders
Possess grace under pressure, deliver high-quality work under sometimes challenging deadlines and excel at driving projects forward.
Self-starter with a desire to expand our communications efforts across the business
Experience in partnering across large, highly collaborative internal teams
Strong writing and editing skills are a must

About Us
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

Reference : Product Marketing Specialist, Market & Wealth Services jobs

» Apply now