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Part time Marketing PM needs 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
Part time Marketing Program Management requires:
 Bachelor’s degree in marketing or communications required, professional project management a plus.
 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
 Experience with Marketo or equivalent platform highly desired
 Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
 Content management
 Content development
 Editing
 Brand experience in the industry and/or technology sector a plus
 Experience in developing and executing integrated marketing plans (demand generation and brand building)
 Demonstrated experience using data and metrics to measure performance and adjust accordingly
 Strong verbal and written communication skills
 Strong customer first orientation
 Innovative and creative
 Ability to work independently and adapt in an ever-changing work environment
 High degree of initiative and pro-active approach
 Strong project management skills & ability to handle multiple projects at once
 Well-organized and detail-oriented
 Ability to travel domestically
 Experience with Microsoft Office (Word, Excel, PowerPoint)

Part time Marketing Program Management duties:
 Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
• Oversee work with the internal and external agency personnel & vendors – designers, animators, printers, etc.
• Follow and communicate brand standards to all stakeholders
• Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
• Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
• Deliver campaigns on time.
• Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
• Manage pipeline and follow up
• Manage issues that arise during the campaign and escalate as necessary.
• Monitor and report on health & velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.
• Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
• Usage of various marketing technologies – workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.

Reference : Part Time Marketing PM, PAYS $50/HR jobs

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Published at 09-08-2022
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