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Sales & Media Planning

Will assist in building out the RFP using the pre-approved templates defined for different

verticals

AS will provide any additional reports or insights if required that may help with the RFP.

Assist in building out the media plans based on campaign goals & Objectives

Campaign Set-up & Co-ordination (during Pilot)

Build (or assist in building) creative trackers required in setting up the campaigns

Build (or assist in building) creative trackers required in setting up the campaigns

Collect, Organise and confirm client creative assets

Create Regalix build sheet

Create Regalix case for campaign build

Proactively reach out to CAMs for any missing information or assets required to setup or

optimize campaigns

Coordinate with a centralized implementation team (trafficking) to complete setup. QC

campaigns once they are set up to ensure its inline with the creative tracker and contract.

Campaign Optimization & budget (revenue) realization

Proactively monitor campaign performance and delivery goals, escalate delivery issues as

necessary.

Monitory delivery and performance

Weekly Reporting - Pulling data / screenshots for client Hourly/ Daily Pacing and BU

Optimization

Provide timely campaign optimization recommendations to CAMs/CPs to meet performance

goals.

Identify underperforming / underpacing campaigns and optimize campaigns to meet

performance and revenue goals (budget utilization)

Work closely with implementation (trafficking) teams to implement approved

recommendations. Campaign Effectiveness & Reporting
Reference : Digital Marketing Analyst jobs

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Published at 29-05-2022
Viewed: 195 times