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Vice President Of Marketing at Impact Analytics / America Jobs


Full-time Vice President Of Marketing

at Impact Analytics in Maryland

We are looking for an experienced & innovative Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement, and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques, preferably in the SaaS space. Our VP of Marketing will report directly to the CMO and will oversee internal Marketing teams. The prime responsibility of this role is to play a significant role in shaping the company’s strategic planning.

What this role entails

Design a comprehensive demand generation strategy, which includes plans for the vertical industry, market segments, and partner alliances
Partner closely with sales to ensure alignment on strategy, resources, messaging, and KPIs
Define and manage marketing budgets in conjunction with the CMO
Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity funnel
Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
Assist in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs
Utilize and enhance all demand gen channels to include SEM, SEO, email, events, content syndication, lifecycle marketing, user conferences, webinars, and customer marketing
Help setup key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data
Support product-led growth initiatives which drive customer delight, reduce acquisition costs, and drive higher conversion.
Provide coaching and development opportunities to team members on effective demand gen tactics and approaches

Reference : Vice President Of Marketing jobs

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Published at 24-04-2022
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